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Search engine optimization (SEO) is process of improving the visibility of a website in search engines via the un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
  Web Promotion Packages Standard Advanced Professional Dedicated
  Costing $400/month $550/month $700/month $1350/month
 Review and Analysis
  Website & Competitors Analysis Right Right Right Right
  Keyword Research 15 25 30 50
  Keyword Finalize 5 10 20 35
  Search Engine Optimization Strategy Right Right Right Right
  Initial Ranking Report Right Right Right Right
  On page optimization
  Content Optimization Right Right Right Right
  Meta tag creation & optimization Right Right Right Right
  Internal Linking / Title tag Optimization Right Right Right Right
  HTML Sitemap creation & regular updation Right Right Right Right
  Google Analytics Setup, Monitoring Right Right Right Right
  XML Sitemap creation Right Right Right Right
  Off Page (monthly)
  Link Building (Relevant and Manual)
  Search Engine Submission Right Right Right Right
  Link Exchange (One Way + Reciprocal) 5 7 10 15
  Reporting & Support
  Search Engine Ranking Reports Right Right Right Right
  Google Analytics / Traffic Status Report Cross Cross Right Right
  Client Support Email support Email support Email/Chat Support Email/Phone Support